New Market Development Manager

Job description

Job Overview: The New Market Development Manager is responsible for identifying, validating, and developing new market opportunities within industrial, manufacturing, automotive and agriculture sectors. This role drives growth by expanding the company’s products & capabilities into new applications, customer segments, platforms and end markets. This position works closely with all cross functional teams to translate market insights into scalable, profitable growth. Duties and Responsibilities: ◦ Identify and evaluate new markets, applications, and customer segments ◦ Conduct market sizing, competitive benchmarking, and customer segmentation analyses ◦ Assess market attractiveness, technical fit, and manufacturing feasibility ◦ Develop data-driven business cases and market entry strategies ◦ Lead customer discovery with EOMs, Tier1 and Tier2 suppliers, integrators, and distributors ◦ Understand customer technical requirements, qualification processes, and decision criteria ◦ Support RFQs, early-stage design, pilots, and validation programs ◦ Build long-term relationships with key customers and partner stakeholders ◦ Partner with Sales and Marketing to define value propositions, pric...