Director, Product Marketing

Job description

Basic Function Lumin Digital is hiring a Product Marketing Director who will operate across the full product marketing spectrum: go-to-market strategy, sales enablement, competitive intelligence, and cross-product adoption across Lumin’s expanding digital banking platform. This is a foundational role—you will build the programs, frameworks, and cadences that define how Product Marketing operates at Lumin. This is a net-new function—you will build the programs, processes, and team infrastructure from the ground up while simultaneously executing against active GTM needs. This is a player-coach role: you will set strategic direction while remaining hands-on across GTM execution, content, and enablement. Essential Functions and Responsibilities: Go-to-Market & Launch: Own the GTM playbook for product launches. Develop and execute launch plans spanning positioning, enablement materials, battle cards, pricing guidance, and client communications. Coordinate readiness across product, engineering, marketing, sales, and support. Define launch KPIs and run retrospectives. Integrate PMM into the PDLC from the earliest stages. Sales Enablement & Cross-Product Adoption: Design cross-product bund...