Digital Marketing Specialist, Paid Social Media

Job description

Overview Great Day Improvements - Digital Marketing Specialist, Paid Social Media We’re seeking a results-driven Digital Marketing Specialist,Paid Social Media to scale high-quality leads for our home improvement business. You’ll own Meta and other paid social channels end-to-end—turning audience insights and creative testing into lower CPL, stronger ROAS, and measurable revenue impact. If you love building, optimizing, and learning fast, this role is for you. Success in this role requires strong platform fluency, data-driven decision making, and close collaboration with creative, analytics, web, and sales teams to ensure social media contributes meaningfully to pipeline growth and brand equity. Compensation: $65-$70K PLUS Bonus Opportunities: Hybrid Position: Responsibilities: Paid Social Strategy & Lead Generation - Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing. • Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule. • Partner with creative and analytics to brief, traffic, and QA ad sets, audienc...