Marketing Coordinator/ Physician Liaison

Job description

SUMMARY: Under the general direction of the Director of Business Relations, and according to established policies and procedures, the Marketing Coordinator/Physician Liaison is responsible for creating and delivering effective marketing programs that will expand RIMI’s products and services. This role includes splitting time between RIMI’s internal and external audiences. This position involves implementing marketing strategies that increase Rhode Island Medical Imaging’s revenue, customer referral base, while promoting the corporate brand and the expansion of our organizational services. This position also interprets changes in the marketplace, generates new ideas, and implements marketing activities to help increase RIMI’s market share. PRINCIPAL DUTIES AND RESPONSIBILITIES: - Manage all company social media platforms. Create content to post across all channels to reach the company’s targeted audiences and maintain a focused strategy. Includes managing all paid media campaigns. - Compile quarterly organic and paid social media analytic reports to measure success to report to management. - Manage and maintain the company website using WordPress. - Manage the Marketing internal net...