Assistant Director, Strategic Communications & Events

Job description

Job Details The Assistant Director of Strategic Communications & Events supports the enrollment goals of Jefferson Enrollment Management by developing, executing, and optimizing strategic marketing and communication initiatives across all student populations (First-Year, Transfer, and Graduate). This role leads high impact digital campaigns, social media strategy, web content development, drive to action campaigns, and on demand video and virtual event communications. The Assistant Director will work collaboratively with internal partners across Enrollment Management, academic programs, and University Marketing & Communications to ensure timely, strategic, and brand aligned communication drives awareness, engagement, applications, and enrollment. Job Description: Essential Functions: - Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson. Recruitment Strategies & Tactics: - Support the development and execution of key recruitment strategies and tactics by providing leadership and oversight on assigned initiatives. - Manage paid social campaigns, including planning and optimization via Facebook Ads Manager. - Ensure strong engagement and brand...