Marketing Manager Business Unit

Job description

As a Marketing Manager, your goal will be to strategically use all marketing disciplines to support new product launches, set and reach KPIs and metrics that will drive awareness of new products and support new placement in the dealer channel. Product marketing is how our innovation meets the world. And as Marketing Manager for our Turf and Consumer Business Unit, you’ll translate product capabilities into compelling stories that resonate with power equipment dealers, homeowners and landscapers. You’ll do this by: Partnering with the product team to identify customer-focused new product improvements and translate product features to benefits Developing new product marketing launch plans for internal and external audiences, aligning metrics with sales goals and business objectives Leading go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end Equipping Sales teams with assets and narratives that drive growth Using qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities Collaborating with sales, product and operations teams to support new product launches Analyzing and repor...