Product Manager - Digital Audience Growth and Engagement

Job description

Hearst Television is looking for a growth-focused Product Manager to drive audience expansion and deepen loyalty across our multi-platform digital ecosystem. While our platforms reach millions, your mission is to convert casual visitors into a loyal, engaged audience. You will lead the experimentation roadmap, optimizing the journey from a user’s first discovery of a Hearst story to becoming a daily active habit. Reporting to the Director of Digital Growth Initiatives, you will sit at the intersection of product, engineering, and editorial. You are a specialist in the "Growth Loop"—using data to identify friction points, running A/B tests to drive engagement, and building features that keep our audience coming back during the news cycles that matter most. This role is well suited for a highly proactive product manager who thrives in ambiguity, identifies opportunities independently, and moves quickly from insight to action. You’ll be expected to proactively surface hypotheses, propose experiments, and drive execution across multiple teams—often before a problem is fully defined. Core Responsibilities: - Strategic Experimentation : Own the ideation, execution, and analysis of the gr...