JobMesh

Segment Marketing Lead, Strategic Sales Group and Commercial Contracting & Strategy

Boston Scientific · Marlborough, Massachusetts, US

Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you t...

Job description

Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Segment Marketing Lead (SML) is responsible for developing and executing a multi-year segment strategy that creates a sustainable competitive advantage within the U.S. market. This role drives the strategy and develops an actionable go-to-market (GTM) plan(s) for their respective customer segments that enable the applicable sales channels to accelerate growth across defined segments and customer call points. This role is responsible for gathering segment insights, developing segment specific strategies and owning the implementation & execution of those strategies for their respective customer segments. The SML defines the value proposition and corresponding cust...