Global Associate Marketing Director, COPD
AstraZeneca · Cambridge, England, GB
Position Summary: This is a key role within one of BBU’s top launches and a contributor to our 2030 ambition.
Job description
Position Summary: This is a key role within one of BBU’s top launches and a contributor to our 2030 ambition. You will be accountable for leading the developing and delivering critical components of the global brand strategy in partnership with the cross functional (XF) team—translating strategy into high-quality pre launch and launch execution. This role requires an outcomes focused leader , ideally with previous people leadership experience, who can motivate cross functional partners, guide country teams, and exercise evaluative judgment in complex, ambiguous situations . You have a passion for campaign marketing, an eye for detailed planning, and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment. Major Duties and Responsibilities: As the Global Associate Marketing Director, COPD you will be accountable for: Brand Plan Development & Implementation: Lead the development and implementation of the global pre launch and promotional activity plan, ensuring quality, compliance, and measurable impact. Lead Global Initiative Roll out Plans : Lead the roll out of...