Project Manager, Customer Digital Engagement

Job description

I. Job Summary Strategic and execution-oriented Project Manager to lead critical initiatives across customer communications, contact data integrity, and digital experience platforms. This role sits at the intersection of communications technology, customer operations, and digital product management, ensuring our systems and communications are optimized, data-driven, brand-aligned, and scalable. The ideal candidate combines analytical rigor, technical capability within the Salesforce ecosystems, and strong cross-functional project management skills. II. Essential Duties and Responsibilities Salesforce Marketing Cloud (SFMC) – Operational Messaging & Experience Development Partner with brand, marketing, operations, and digital teams to ensure message consistency and alignment. - Own and manage operational customer messaging within Salesforce Marketing Cloud. - Design and build visually engaging, brand-aligned message templates that drive clarity, engagement, and action. - Develop dynamic email content using AMPscript and related coding techniques to personalize and tailor messaging at scale. - Optimize subject lines, message structure, and content based on performance and business ob...