Director, Performance Marketing, Nasdaq CAP Marketing

Job description

As a senior leader at Nasdaq, you will be accountable for shaping and executing performance marketing strategies that advance our Capital Access Platforms (CAP) division's position in the market. This role requires a proven ability to set direction, influence across borders, and deliver measurable business impact in complex, regulated environments. You'll thrive in this position if you bring executive presence, strategic clarity, and the ability to mobilize diverse teams toward driving organic and paid growth at scale. Key Responsibilities: - Define and lead the global performance marketing and acquisition strategy for CAP, integrating SEO, paid search, paid social, and web experience optimization to drive measurable growth outcomes. - Own SEO and answer engine optimization (AEO) strategy, including technical SEO, content architecture, structured data, and readiness for AI-driven discovery platforms. - Lead paid search and paid social strategy and execution across Google, Bing, and LinkedIn, ensuring brand-safe, compliant, and efficient campaigns aligned to business priorities. - Oversee content performance across organic and paid channels, ensuring investments align to buyer inten...