Director of Sales and Marketing (m/f/d)

Job description

About the Role The Director of Sales & Marketing brings a highly structured approach to market coverage -- knowing exactly which customers and segments to pursue, with clarity on how to access decision-makers. You will drive our sales execution model across customer types -- from new entrants to retrofit OEMs to established incumbents -- and ensure alignment with company revenue goals. This role requires a leader who is both strategic and hands-on: building the structures, team, and processes for scalable and repeatable sales success, while personally engaging in high-impact customer opportunities. You will coordinate closely with Partner Management, Customer Success, and Strategy to ensure smooth transitions and long-term customer growth. We are looking to build a highly structured and systematic sales team and approach, making sure we engage with our future customers regularly and in particular at the right moment in time when they make their decision. What You’ll Do: Sales & Customer Targeting Strategy: - Own the customer acquisition strategy and prioritization framework, ensuring alignment with company revenue goals - Define target sales segments and accounts, applying the Idea...