Performance Marketing Lead, Global

Job description

Performance Marketing Lead, Global Department: Marketing: Employment Type: Full Time: Location: Paris: Compensation: €70,000 - €90,000 / year Description: Upway is the leading platform selling refurbished e-bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone. With a very ambitious plan for the years to come, we are expanding our Performance Marketing team in order to fuel our rapid growth. As Performance Marketing Lead at Upway, you will define our roadmap, allocate budget efficiently, lead a high performing team and ultimately drive customer acquisition and revenue growth globally. This role is ideal for an analytical, data-driven professional with proven people leadership skills, who thrives in a fast-paced, B2C e-commerce environment. Key Responsibilities: Strategy : Build a comprehensive Performance Marketing roadmap (SEA & SEO, paid Social Media, GEA & GEO, etc.) aiming at driving traffic and generating revenues for Upway globally in an increasingly efficient way. Budget Management : Plan and allocate our Performance Marketing budget (millions of Euros per year!) efficiently across Markets and Channels, for both the Supply and Demand sid...