MARKETING MANAGER

Job description

Job DetailsJob Location: ARCH - Williamsport, PA 17701Position Type: First/Mid Level Officials and ManagerEducation Level: 4 Year Degree or equivalent experienceTravel Percentage: NegligibleJob Shift: Full TimeThis position is responsible to lead and direct marketing team members in the implementation of the marketing plan to drive strategic market growth of Brodart products and services for the achievement of corporate goals, including all web, ecommerce and print channels. Define and drive marketing strategies to achieve marketing plan goals through directing the creation, development and maintenance of engaging and intuitive content for all channels of customer communication consistent with branding and messaging strategies to include ongoing assessment of content, architecture, navigation, interactivity design and overall quality. Analyze market research and consumer trends for reporting. Collaborate with cross functional teams such as sales, service, and bids. Research competitors to stay current with similar products or services in the market. Oversee new product launch. Plan and implement marketing programs and campaigns, coordinate all efforts to create customer awareness a...