EUROSPAR Brand Manager

Job description

EUROSPAR Brand Manager Reporting to the Marketing Manager at BWG Foods, the Brand Manager will have responsibility for implementing specific areas as outlined in the annual EUROSPAR marketing plan in a manner that contributes to the growth and development of the brand. Key responsibilities of this role include: Develop and implement local marketing activity programmes as required, to help the development and growth of individual EUROSPAR stores, existing and new Build on success of the Local Marketing Toolkit and maintain the EUROSPAR website Co-ordination of product, consumer and cyclical promotions Drive the continued success of EUROSPAR’s Supereasy Rewards programme and App by maximizing shopper insights data and delivering a programme of innovative marketing activity Develop, implement and manage all EUROSPAR’s Social Media activity, including working closely with 3rd party agencies and managing an annual budget Manage partnership with SocioLocal for EUROSPAR stores including store recruitment, training, uploading content and local support to maximise Retailer Success Drive growth and development of the Own Brand Range including new packaging, promotional and marketing campaign...