Senior Manager Loyalty Marketing

Job description

Your Work Matters As Senior Loyalty Marketing Manager, you define how our pro customers experience Floor & Decor. You will shape the strategy and voice behind our pro loyalty program, turning contractors and trade professionals into long-term partners. Your work directly influences customer acquisition and measurable incremental sales in one of the fastest-growing specialty retail environments in the country. This is a role for someone who understands that loyalty is about earning repeat business from customers who depend on us to run their livelihood. Your Day Consists Of: Owning the pro loyalty program value proposition, positioning, and messaging—ensuring it resonates with contractors, installers, designers, and trade professionals. Building integrated marketing plans that drive enrollment, repeat engagement, tier movement, and incremental revenue. Designing promotional strategies—offers, tier accelerators, targeted incentives—that are compelling, profitable, and grounded in data. Partnering cross-functionally with Lifecycle, Digital, Media, Visual Merchandising, and Field Marketing to execute campaigns across email, SMS, app, web, and in-store touchpoints. Translating complex p...