Marketing Manager

Job description

Job Description Summary: Enhance our product-centric branding strategy and enable consistent and distinctive brand experiences across global markets including US domestic market. This role will drive the development of marketing strategy and 360 degree marketing activities, while ensuring seamless execution in collaboration with the related department. In addition, the position will lead the management of marketing assets to support global expansion and empower local subsidiaries. Job Description: 1. Brand Experience Strategy & Execution Guidance 2️. Campaign & Content Strategy 3️. Marketing Asset Management 4. Business Development & Market Insight 5. Cross-Functional Collaboration & Governance - Develop product-driven Brand Identity, Brand Positioning, and Brand Architecture. - Define and articulate Unique Selling Proposition (USP) and Point of Difference (POD). - Develop and maintain Brand Tone & Manner, Visual & Verbal Guidelines. - Provide clear execution guidelines and alignment support to IVY Marketing and Creative Teams. - Develop, execute, and manage brand campaign strategies in both domestic and global markets. - Lead planning and production of Online Feature Content and P...