Sr. Integrated Marketing Manager - Hybrid Life

Job description

Job Summary The Sr. Integrated Marketing Manager - Hybrid Life leads the end-to-end orchestration of go-to-market planning, translating upstream brand and product strategy into integrated, fan-facing activation plans. This role serves as the central briefing hub and program integrator, aligning Strategy (account-facing) with Brand Communications and Regional teams to ensure clear, actionable plans that can be consistently adopted and executed across markets. Essential Functions: Description: Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause. - Translate Strategy into Integrated GTM Briefs - Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs. - Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals. - Frame strategic “where to play” decisions, including key consumer moments, platforms, and partnership archetypes into actionable GTM...