Trade Promo Analyst

Job description

Titre du poste Trade Promo Analyst Description de poste: Note: This is a 13-month fixed-term contract to cover a maternity leave The Trade Promo Analyst will play a critical role in delivering high-quality trade promotion analytics and insights to support effective decision-making across the Canadian business. The role is heavily focused on promotional performance measurement, advanced data analysis, and trade spend reporting, with responsibility for ensuring analytical rigor, data integrity, and insight generation. As part of maternity leave coverage, this role ensures continuity in trade promotion reporting, optimization, and analytics. The analyst will act as the subject matter expert for trade promotion optimization tools (Sequoya) , partnering closely with Sales, Marketing, Finance, and Supply Chain to evaluate promotional scenarios, improve ROI, and strengthen fact-based promotional planning. Your role: - In this role, you support trade promotion analytics and reporting by performing post-event analyses to assess promotion effectiveness, incremental volume, lift, ROI, profitability, and cannibalization. You build and maintain analytical models, dashboards, and standardized re...