Vertical Marketing Executive

Job description

London, Birmingham, Bristol or Manchester About the role;: The Vertical Marketing professional will support the strategy and execution of integrated marketing campaigns within key verticals across CPS and Global. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes. The individual in this role will be responsible for supporting the planning and executing of a coherent vertical marketing plan, including both direct and digital marketing, social media, and customer activity. What you’ll be doing;: - Tactical delivery of campaigns, sponsorships and events in the vertical, working with agency and internal stakeholders to deploy and report on progress - Support delivery of vertical communications, e.g. newsletters, emails - Lead on creating new case studies and use cases for industry propositions - Support the delivery of UK and global vertical marketing campaigns - Write, edit, and direct the creation of vertical content - Work with product and partner marketing to launch offers, incentives and new products into the vertical teams - Supp...