Paid Social Media Specialist

Job description

Samsonite Europe aims to lead in delivering exceptional digital customer experiences. Join our innovative digital team and contribute to an industry-leading luggage brand's growth through powerful, data-driven social advertising campaigns and audience engagement strategies. As part of our E-Commerce & Digital Marketing department, this role will prioritize leveraging paid social media channels to drive conversions, optimize advertising performance, and enhance overall brand presence across Europe for Samsonite and other key brands. You will focus on performance metrics such as ROAS, CTR, CPA, and engagement rates to meet business objectives while maintaining a deep understanding of media platforms, audience segmentation, and creative best practices. Reporting to the European Digital Marketing Manager, you will collaborate with multiple departments, including Brand and Country teams, to deliver outstanding advertising campaigns and optimize marketing spend across a variety of social channels. What You'll Do: The Paid Social media specialist should have a solid understanding of how each social media channel works and how to optimize content & performance campaigns to drive traffic, s...