CRM Analytics Professionals (Fintech Services)

Job description

About the Team At Trendyol Tech, our mission is to create a positive impact in our ecosystem by enabling commerce through technology. We solve complex problems with data, creativity, and agility — always driven by real outcomes. With a culture built on learning, collaboration, and ownership, we grow together while building what’s next. About the Role: As a CRM Analyst, you’ll manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies. Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global ecosystem. Responsibilities: - Design segmentation for many different business parties (customer, seller, influencer, cargo company etc.), - Define business rules for each segment and set targets with business owners, - Create and optimize journeys for each segment and feature to meet the business KPI's, - Work with the product team to improve any business...