Program Director- Audience Based Marketing

Job description

Who We Are GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide. About WPP: WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Job Summary: The ABM Program Director is responsible for leading the day-to-day program management of Ford’s Audience Based Marketing (ABM) operating model across vehicles and campaigns. This role ensures the ABM workflow runs smoothly from audience discovery through activation, in-flight optimization, and final performance readouts—coordinating cross-functional teams across...