PPC Specialist

Job description

Your main responsibilities: -Manage and optimize sponsored campaigns in Google Ads and other platforms to maximize ROI -Develop and implement PPC campaign strategies across various platforms such as Google Ads, Microsoft Ads, and price comparison platforms -Analyze campaign performance data to extract actionable insights and optimize future campaigns -Prepare detailed reports and dashboards for stakeholders, showcasing KPIs, trends, and recommendations -Plan and allocate PPC budgets effectively to ensure efficient use of resources across different campaigns and channels -Automate processes to improve operational efficiency and streamline workflows (also using AI) -Conduct A/B tests, implement data-driven solutions, and develop long-term strategies to ensure sustained growth in performance metrics -Collaborate effectively with cross-functional teams, including marketing, customer support, product development, and technology -Proactively participate in building internal optimization tools This is the right job for you if: -Have proven experience in managing SEM campaigns, particularly in Google Ads and Microsoft Ads, ideally within an e-commerce environment -Demonstrate strong analyt...