Brand Manager – Chivas Regal & Single Malt

Job description

Purpose of the Position The Brand Manager plays an active role in shaping and delivering the local marketing strategy for Chivas Regal &Single Malt, driving strong brand visibility and ensuring consistent activation across the Polish market. The role takes ownership of coordinating brand initiatives, adapting global assets to local needs, executing campaigns, monitoring brand performance, and working closely with internal teams and external partners to bring brand plans to life. Main Responsibilities: - Support the development and implementation of the annual brand plan for Chivas. - Adapt global communication and toolkits to the Polish market while ensuring brand consistency. - Coordinate the execution of brand campaigns and activations across relevant touchpoints. - Support new product launches through planning, coordination, and execution of brand assets and activities. - Monitor brand performance, category dynamics, and consumer trends, and prepare insight‑based recommendations. - Collaborate with agencies (creative, digital, BTL) to deliver high‑quality, inclusive, and accessible brand materials. - Work with cross‑functional teams, including Trade Marketing, Commercial, Financ...