Urban Outfitters Digital Analyst

Job description

Role Summary Urban Outfitters is looking for a Digital Analyst who oversees A/B testing across all UO digital experiences. Responsibilities include managing the end-to-end testing calendar, including but not limited to prioritization, requirements gathering, documentation, design & build, execution, analysis and delivery of results and recommendations to key stakeholders. This position helps optimize the site and app by ideating, executing and analyzing impactful A/B tests. Role Responsibilities: - Oversee A/B testing across all Urban Outfitters Digital Experiences (Web & App) - Manage end-to-end testing calendar, process and workflow including but not limited to: prioritization, requirements gathering, documentation, design & build, defining KPIs, QA/UAT, execution, analysis and delivery of results and recommendations to key stakeholders - Champion a test-and-learn culture and partner cross-functionally for test ideation and execution - Proactively identify, prioritize and conduct tests that drive meaningful change on key objective established by the UO leadership team - Analyze site/app performance metrics, determining which areas should be a focus for testing - Serve as a liaiso...