Senior Manager, Growth Cohort, Sportsbook

Job description

The Role We’re looking for a Senior Manager, Cohort Growth – Sportsbook to execute the strategy for growing and maximizing player volume and value across the customer lifecycle. You’ll partner closely with the Senior Director of Growth to bridge the gap between Marketing, Product, and the Trading floor. This role is perfect for a data-fluent marketer who understands that a player’s "first bet" experience is deeply tied to the sporting calendar . You will build the "connective tissue" between high-traffic sporting events (Super Bowl, March Madness, EPL kickoff) and long-term commercial outcomes. Responsibilities: - Execute Seasonal Cohort Strategy: Own the management of new player cohorts acquired during key tentpole events. Implement strategies to maximize Initial NGR and ensure players acquired for a specific event (e.g., the World Cup) are successfully cross-sold into the broader sports offering. - Optimize the Funnel: Map and refine the journey from registration to first deposit. Collaborate with CRM and Product to ensure a seamless "first-bet" experience that can handle the high-velocity traffic spikes typical of pre-match windows. - Event-Driven Promotional Strategy: Partner w...