Director Consumer Group Teens Portfolio & Marketing Strategy

Job description

Job Description Are you excited to explore the future of teen culture with us, sparking creativity around the globe? How can we connect with a teen audience, embracing their vibrant culture to fuel innovation? Join us in Billund as the pioneering Director of Consumer Group (CG) Teens Portfolio & Marketing Strategy, where you'll turn bold ideas into reality and craft strategies that make a lasting impact! Core Responsibilities: As a senior individual contributor, you'll shape the strategic direction for Teens as a unique consumer group, focusing on portfolio, go-to-market, and marketing strategies. You'll report to the Head of CG Teens & Sports Passion and collaborate across teams to ensure growth and relevance. Here's how you'll make a difference: Strategy & Commercial Leadership Develop strategies to establish Teens as a distinct consumer group using insights. Support long-term strategic direction aligned with company priorities. Analyze performance and provide strategic recommendations. Collaborate with partners to drive growth and alignment. Work with the Global Brand team to integrate the LEGO brand into teen considerations. Portfolio Strategy: Recommend portfolio size and mix...