Demand Generation Manager

Job description

Description Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector’s unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer , smarter , and better decisions. The Demand Generation Manager is responsible for planning, organizing, and executing programs that generate high-quality leads, nurture existing opportunities, and drive meaningful engagement throughout the sales cycle. They will manage the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. This role will play an integral role in helping drive growth in our industry leading SaaS products. What You’ll Do: - Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education, and consideration programs. - Identify inbound and outbound initiatives including, Website Marketing, Email Marketing, Ad...