Marketing Leader, Cardiology Informatics (Cambridge, MA)

Job description

Job Title Marketing Leader, Cardiology Informatics (Cambridge, MA) Job Description: Marketing Leader, Cardiology Informatics (Cambridge, MA) Lead the global marketing strategy for Philips’ Cardiology Informatics portfolio, driving demand, adoption, and commercial performance across a complex, software-driven healthcare ecosystem. Your role: Lead global go-to-market (GTM) strategy and execution for the Cardiology Informatics portfolio, driving pipeline growth, accelerating opportunity conversion, and achieving annual operating plan targets. Partner across product management, sales, clinical, regulatory, communications, and regional marketing teams to deliver aligned, global-to-local marketing activation and consistent customer experiences. Own portfolio positioning, messaging, and new product introduction (NPI) strategy, translating value propositions into compelling, market-relevant narratives across priority customer segments. Drive demand generation through integrated campaigns, digital channels, events, and account-based marketing, strengthening brand preference and customer advocacy. Build and lead a high-performing global marketing team, fostering a culture of accountability,...