Sr Marketing Analyst Lead

Job description

Sr Marketing Analyst Lead We are seeking a strategic and technical leader to drive the future of our digital member experience. As the Senior Marketing Analyst Lead, you will supervise a team of analysts and technologists responsible for orchestrating personalized customer journeys using Adobe Real-Time CDP, Adobe Target, and Adobe Analytics. You will move beyond simple reporting to true activation—using data to convert casual site visitors into loyal members and driving cross-line-of-business growth across Insurance, Membership, Travel, Discounts/Rewards, and Financial Services. You will bridge the gap between technical data execution and high-level marketing strategy, ensuring the right message reaches the right user at the perfect time. Key Responsibilities: 1. Team Leadership & Strategy Supervise and mentor a high-performing team of marketing analysts and personalization specialists. Define the roadmap and strategy for our personalization program, prioritizing high-impact tests and audience activations. Manage project workflows, resource allocation, and timelines to ensure campaigns are launched error-free and on schedule. Foster a culture of "test and learn," guiding the team...