Senior Director, Global Media Performance (B2B)

Job description

Agency: Ledger Bennett Job Description: Senior Director, Global Media Performance (B2B) Location: New York, NY: Experience: 10-12+ years About the Role: Ledger Bennett, Havas Media’s specialist B2B agency, is seeking a Senior Director of Global Paid Media to lead cross-channel media execution and investment strategy across our global client portfolio. This role blends strategic leadership with hands-on activation expertise. You will directly lead activation for five key accounts, while overseeing and supporting delivery across an additional ~15 accounts managed by the broader team. You will partner closely with a European activation counterpart to ensure alignment across markets and lead a distributed team of activation specialists across the US and Europe. We are looking for someone who thrives in an entrepreneurial, high-autonomy environment, enjoys building and improving processes, and can balance strategic thinking with operational execution. What You’ll Do: Lead Activation Strategy & Media Investment - Oversee cross-channel activation across paid search, paid social, programmatic, DOOH and B2B media platforms. - Ensure campaigns are executed to the highest standard across plan...