Director, Brand & Experience Strategy

Job description

Job Description: This is a role for someone who has never been comfortable living on just one side of the marketing equation (art or science) because they've always needed both. The Director, Performance Creative Strategy is a multi-discipline operator: equal parts analyst, strategic thinker, and connective force across brand, media, and creative teams inside and outside the agency. They move fluidly across client portfolios, embedding themselves wherever performance creative strategy is needed, and they leave every engagement sharper than they found it. They are integral connective tissue between teams, fluent in media , and skilled at developing the strategic briefs, test approaches, content and messaging frameworks, or plans needed to keep work moving with clarity and purpose. They work closely with creative and media teams to ensure accurate , high-quality execution, and they stay close enough to the work to know when something needs to shift. This person has a strong command of data — knowing how to organize it, pull meaningful insight from it, and translate those insights into clear recommendations for clients and internal teams on what to do next, regardless of where that da...