Answer Engine Optimization Manager

Job description

Answer Engine Optimization Manager is a strategic, hands-on role within Citizens’ Digital Content & Experience Strategy organization. This role is responsible for building and operating Citizens’ Answer Engine Optimization (AEO) Center of Excellence, defining how the brand is discovered, interpreted, and represented across AI-driven search and answer environments. As search evolves from links and clicks to answers, citations, and AI-mediated trust, this role focuses on increasing Citizens’ visibility, accuracy, and authority across answer engines such as Google AI Overviews, ChatGPT, Claude, Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role translates rapidly evolving search dynamics into practical standards, playbooks, and insights that cross-functional can consistently apply. This role partners deeply with Content Strategy, SEO, Social Media, Web Strategy, Brand, PR, Digital Media, Paid Search, Analytics, Product, Technology, Legal, Risk, and Compliance teams to shape how Citizens’ knowledge (expertise, product details, and thought lea...