Manager, Demand Generation - RethinkEd
RethinkFirst · US
About Us At RethinkFirst, we are on a mission to inspire and empower educators, behavioral health, and employers with solutions that address some of the bigg...
Job description
About Us At RethinkFirst, we are on a mission to inspire and empower educators, behavioral health, and employers with solutions that address some of the biggest challenges today – employee burnout, student mental health, behavioral issues, and the need for effective interventions. We are seeking a talented content writer with a passion for education and experience in EdTech, Behavioral Health, or Benefits Administration to help us create engaging and impactful content. Role Overview: We’re looking for a dynamic Demand Generation Manager to own and execute the demand generation strategy for RethinkCare’s mid-market and enterprise segments. This is a high-ownership position for someone who thrives at the intersection of strategy and execution. You will own the RethinkCare pipeline number, develop, build, and run the playbooks that generate it, and make an impact on marketing’s contribution to bookings. You’ll operate within longer, multi-stakeholder mid-market and enterprise sales cycles and know how to influence pipeline through ABM, intent-driven targeting, events, and thought-leadership programs. You are AI-first. You actively build agentic workflows, use enrichment tools like Cla...