Director Ultra Luxury Integrated Brand Marketing

Job description

Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally. Your day to day: •Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content. - •Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives - •Define and deepen understanding of ultra-luxury and high-value audiences globally - •Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends - •Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing - •Use research, performance data, and emerging trends to inform strategic direction and course correct as required - •Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance What we need from you: Locatio...