Product Marketing Director

Job description

COMPANY: Canoe Intelligence WEBSITE : https://canoeintelligence.com/: TITLE: Product Marketing Director: LOCATION: New York City (hybrid): SALARY : $160,000 - $190,000: The Role: As the Product Marketing Director at Canoe Intelligence, you'll play a pivotal role in driving the success of our new product launches and approach to client engagement. Working closely with our product management and commercial teams, you'll develop and execute strategic marketing initiatives that drive awareness, engagement, and adoption of our platform, products and services. With your deep understanding of alternative investors and the competitive landscape, you'll craft compelling messaging and positioning that resonates with both wealth management and institutional investor client base, driving demand and accelerating Canoe's growth trajectory. What You’ll Do: Strategic Planning: Develop and execute product marketing strategies aligned with Canoe's overall business objectives to drive awareness, adoption and retention. Market Analysis: Conduct thorough market research and analysis to identify market trends, competitive landscape, and customer needs, providing valuable insights to inform product devel...