Integrated Marketing Manager - AI
Unity · US
The opportunity We’re seeking an energetic, full-funnel marketer to lead integrated marketing programs for our AI business.
Job description
The opportunity We’re seeking an energetic, full-funnel marketer to lead integrated marketing programs for our AI business. Reporting to the Senior Director of GTM Marketing, this role will serve as a key orchestrator across channels and functions, helping to accelerate pipeline growth, drive product adoption and conversion, and increase audience engagement through strategic, measurable marketing programs. You’ll develop and execute integrated, multi-channel campaigns that reach the right audiences at the right moments, bringing together content, digital, lifecycle, partner, and account-based motions into cohesive customer journeys. This role requires close collaboration with Marketing Operations, Sales, Product Marketing, Content Marketing, Social, Events, and other cross-functional stakeholders to ensure programs are aligned, insight-driven, and performance-oriented. What you'll be doing: - Strategic Planning & Roadmap: Define and own the end-to-end integrated marketing strategy, translating AI business priorities into actionable roadmaps and quarterly plans that drive awareness, adoption, and revenue. - Full-Funnel Demand Generation: Design and execute multi-touch, data-driven c...