Junior Copywriter

Job description

Junior Copywriter Department: Brand Creative: Employment Type: Permanent - Full Time Location: Head Office, Chelsea House: Reporting To: Alice Barnett: Description: Job Purpose: This role will help shape and define the message that sets the tone for major brand moments, through concepting and impactful copy. Responsible for the delivery of engaging and persuasive copy for River Island, which champions the brand tone of voice and ensures all language entertains and inspires River Island customers. Working cross-functionally, it requires both a marketing and publishing mindset, with a keen attention to detail. Key Accountabilities: - Write, edit and proof engaging multichannel copy for brand and promotional campaigns and BAU. Ensure campaign message, product USPs and customer mindset are at the forefront of communications. - Contribute to creative concepts and witty, original and eye-catching straplines that define campaigns, enhance creative and builds brand love. Keep abreast of competitor research and cultivate a deep understanding of the RI brand. - Contribute to supporting campaign copy packs for cross channel use. - Drive the brand tone of voice across all channels, ensuring ac...