Advertising Manager

Job description

Yamaha has an excellent opportunity f or an Advertising Manager to join our Watercraft team in Kennesaw , GA . In this role you will develop and manage the advertising strategy for the WaterCraft product line based on Marketing direction. This role ensures the effective design, implementation, and distribution of all advertising materials - including print, digital and video, consistent with corporat e brand standards. What you'll be doing: - Develop and manage brand positioning, strategic messaging, and advertising programs based on marketing direction. - Direct agencies and vendors on strategy, advertising, content capture/development, and digital content. This includes photoshoot executing, vendor selection, contract negotiation, and monitoring of professional standards. - Manage advertising expenditures to budget (approx. $4M), including prompt invoice review, monthly actual analysis, and forecast revisions. - Disseminate national advertising direction across regional marketing and dealer networks. Collaborate with Events Manager and Digital Ops Manager to leverage events, sponsorships, and racing into advertising plan. - Lead the creation of POP, sales literature, catalogs, an...