Sr Assoc Cust Lifecycle Marketing & Retention (Hybrid-Richmond, VA)

Job description

We are seeking a data‑driven, customer‑obsessed Senior Associate - Customer Lifecycle Marketing & Retention to enhance how we engage, nurture loyalty, and retain existing bank customers. This role will build and optimize customer management campaigns and automated lifecycle journeys across email, direct mail, and authenticated online banking experiences, ensuring customers receive timely, relevant, and meaningful communications at every stage of their relationship with us. The ideal candidate will have hands‑on experience with lifecycle marketing strategy, automated workflows, CRM platforms, segmentation, and customer retention strategies and tactics—particularly within financial services or another highly regulated industry. Position Accountabilities: Lifecycle Strategy & Journey Development: - Design and maintain automated lifecycle programs that support every stage of the customer journey to deepen relationships and build loyalty, including - New account welcome & onboarding - Activation and adoption of sticky services (e-statements, mobile app, bill pay, direct deposit, alerts, etc.) - Engagement campaigns - Customer appreciation programs - Milestone and behavioral‑triggered co...