Brand Manager
Red Bull · Sydney, New South Wales, AU
Company Description In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks....
Job description
Company Description In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas. The Brand Manager is responsible for driving the strategic direction and execution of high-impact marketing campaigns & tactics, using deep consumer insights to drive brand growth and give wings to consumers & customers. This role focuses on developing and delivering innovative programs that reach new audiences and result in strong commercial growth and customer loyalty. As a key contributor our annual planning, the Brand Manager must possess a "Consumer, Trade & Brand" mindset, effectively aligning broader business priorities with localised plans. Success in this role requires a leader who can influence internal and external stakeholders to gain buy-in and collaborate across functions to bring complex strategies to life. The ideal candidate w...