Associate Director of Digital Marketing

Job description

#LI-Hybrid Authorization to work in the United States is required This position is not eligible for visa sponsorship. Overview: The Director of Digital Marketing will be responsible for building our community and projecting our brand by managing the Digital Marketing team, responsible for building and executing on strategy for organic and paid social media advertising campaigns on platforms including, but not limited to, Facebook, Instagram, LinkedIn, Twitter, YouTube, Yext, Google, Bing and others, as well as managing paid search campaigns. The Director of Digital Marketing will also be responsible for understanding business goals and objectives and must be able to guide their team in analyzing and clearly explaining platform and campaign performance as well as recommending improvements. Additionally, this role is expected to stay on the cutting edge of evolving search engine marketing and digital advertising tactics and will be encouraged to bring forward suggestions for new digital advertising channels and platforms. Core Responsibilities: - Own the end-to-end process of developing, deploying, and optimizing organic social media and paid search, display, and video campaigns in s...