Data Analyst, Engagement & Retention

Job description

Role Overview: We are hiring a Data Retention Analyst to support the Engagement & Retention team by delivering end-to-end retention analytics across the subscriber lifecycle. The analyst will analyze churn and renewal behavior, identify conversion levers and customer journey pain points, and translate findings into executive-ready insights that guide retention strategy and marketing execution. This role will also measure campaign and A/B test impact, support planning and forecasting, and help modernize reporting by partnering with Data Engineering to automate dashboards and reduce manual reporting. This is a Hybrid position located in either Waterloo or Toronto, Canada. You must be within a commutable distance of one of those locations. You will be required to be onsite for business reviews, quarterly meetings and other collaboration opportunities; when not working onsite, you will work remotely from your home location. About the Role: Analyze subscriber behavior, churn risks, renewal patterns, and lifecycle performance. Identify behavioral signals, conversion levers, and customer journey pain points. Produce data-driven insights that guide retention strategy and marketing executio...