Full-Time Digital Director
New York University · New York City, New York, US
Description NYU Metro Center is seeking a full-time Digital Director to design, lead, and manage an integrated digital strategy that builds power to protect...
Job description
Description NYU Metro Center is seeking a full-time Digital Director to design, lead, and manage an integrated digital strategy that builds power to protect and strengthen public education. This role oversees all digital programs—including content, mobilization, email, SMS, social media, and digital advertising—while managing systems, consultants, and contracts to ensure high-impact engagement and measurable results. The Digital Director will also develop and implement scalable systems and digital infrastructure that support organizational work, empower coalition partners, engage grassroots supporters, and drive results. Key Responsibilities: Digital Strategy & Leadership: - Lead the digital team, setting priorities and aligning work with campaign goals - Design and execute comprehensive digital campaign strategies - Manage cross-channel coordination (email, SMS, social, advertising, mobilization) - Oversee digital calendar across all platforms - Manage digital tools (Mobilize, Scale to Win, Hustle, Action Network, EveryAction, Buffer) - Establish performance metrics and lead analytics/reporting Digital Infrastructure & Systems Management: - Build and manage digital tech stack, inc...