Marketing Event Specialist

Job description

Join Jungheinrich in a working environment where you can make a big difference! With your knowledge and drive, as a team player you will make an important contribution to ensure that we as a company continue to be among the global leaders in our industry. Working side by side with colleagues who enjoy bold ideas and in a family environment that offers you every opportunity to reconcile your professional and private goals. Key Responsibilities: Plan, develop, and manage end-to-end integrated communication concepts for international trade fairs (pre-event, on-site, and post-event). Lead the strategic positioning and messaging for large-scale exhibition booths (500m²+ environments preferred). Align trade show concepts with global marketing and sales strategies, ensuring clear value propositions and strong lead-generation focus. Contribute to the development and optimization of sales-oriented trade fair formats, including customer events, product launches, executive tours, and live demonstrations. Ensure measurable KPIs (lead quality, pipeline contribution, customer meetings, media reach). Support the integration of CRM processes and digital lead capture systems. Manage international e...