Applications Programmer (Salesforce Marketing Cloud)

Job description

Configure, develop, and maintain Salesforce Marketing Cloud solutions: across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS) Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines) Develop, optimize, and manage data architecture within Marketing: Cloud: , including data extensions, relational data models, and complex SQL queries for segmentation and targeting Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud: scripting capabilities Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes...