Demand Generation Manager

Job description

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. As a Demand Generation Manager for Public Safety, you'll be a key contributor to our demand generation efforts as a strategic GTM architect. You will lead the charge in protecting and empowering victims, survivors, and law enforcement by orchestrating high-precision marketing engines. You'll be responsible for developing and executing integrated marketing campaigns that generate leads, nurture prospects and customers, and drive business growth. You'll collaborate closely with various teams, including sales, portfolio marketing, and content, to ensure campaigns are successful and aligned with business objectives. This role is for a data-driven storyteller who thrives on turning strategic pauses into creative action, using intuition and analytics to drive meaningful pipeline growth. What you’ll do: Campaign Development & Execution: Develop and execute integrated marketing campaigns across multiple channels (e.g., email, webinars, events, social, trade pubs, and more), worki...