Digital Marketing Manager

Job description

The Opportunity Adobe's Student Engagement Marketing team encourages long-term use of Adobe's tools with students and universities. We focus on integrating Adobe Express, Acrobat Studio, Firefly, and AI-powered workflows into daily practices of higher education students and faculty. We are seeking an experienced Digital Marketing Manager to increase awareness, adoption, and engagement of Adobe tools among faculty, staff, and students worldwide. This global role leads marketing initiatives such as webinars, paid media, and email. You will work closely with customer success, product, and creative teams. If you thrive in a fast-paced, matrixed environment and enjoy data-driven campaigns making real impact, this role is for you. What You’ll Do: - Architect global coordinated marketing programs — virtual events, paid media, content syndication, and email. Strategically define each channel's role in driving awareness and product adoption. - Virtual Events & Webinars: Spearhead the end-to-end webinar program - scheduling, content planning with cross-functional partners, speaker selection, audience acquisition, platform set-up, and pre/post-event communications. - Partner with Adobe's crea...