Innovation Economy Marketing Strategy Senior Associate-Commercial Bank

Job description

We are seeking a creative and analytical thinker who can develop innovative marketing strategies to drive brand awareness, consideration, and lead generation. This is a strategic role with significant interaction across cross-functional teams, requiring close partnership and integration with Marketing Centers of Excellence (COEs), key business stakeholders, and cross-line-of-business marketing partners. As a Innovation Economy Marketing Strategy Senior Associate, within the Commercial Bank, you will support a business that spans multiple divisions. You will play a pivotal role in advancing marketing initiatives that drive business growth. You will be responsible for developing, implementing, analyzing, and reporting on marketing campaigns, thought leadership, and content across all stages of the marketing funnel. You will also support team operations and reporting for our initiatives. Job Responsibilities: - Develop a deep understanding of the Innovation Economy business, customer behaviors, and the competitive landscape to inform best practices in messaging, brand building, client engagement, and relationship deepening. - Collaborate across teams to develop insights and identify t...